Building a Culture Of Business Development

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Most professionals did not go to school to learn how to sell. Lawyers, engineers, consultants, and other experts built careers on their technical expertise. How to turn that expertise into new clients and revenue is a mystery to many.

The gap is rarely motivation. Without a deliberate program, business development becomes something people mean to do between client files, which means it rarely happens at all.

Building effective business development skills is about helping professionals be deliberate with the relationships they already have, know how to tell their story, and recognize the opportunities in front of them.

When organizations invest in building a culture of business development, behaviours change which creates growth.

Real business development programs require ongoing reinforcement, individual coaching, and accountability that make new habits stick. There needs to be time allocated for people to develop with an understanding that in professional services, sales rarely happen over night.

I assess where your professionals are and what they actually need.

I build structured programs that create lasting behavioural change.

I coach individual professionals on how to develop their own book of business.

I work with leadership to build consensus and organizational commitment to Business Development as a priority.

"[Mark] helped our team see business development not as something outside their expertise, but as a natural extension of it."  Hans S. Entrepreneur

Contact me today to learn how I can help you achieve your marketing goals.