Glen Maple Group
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  • Home
  • Approach
  • Industries
  • Services
    • Marketing
    • Communications
    • Client Experience
    • Branding
    • Business Development
    • Audit and Assessment
    • Senior Marketing Advisory
  • About
    • What Our Clients Say
    • Resources
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Book a Strategy Call

Fractional Chief Marketing Officer For Professional Services Firms

Fractional Chief Marketing Officer For Professional Services FirmsFractional Chief Marketing Officer For Professional Services FirmsFractional Chief Marketing Officer For Professional Services Firms

Senior marketing leadership — embedded in your team — without the cost or commitment of a full-time CMO 

Fractional Chief Marketing Officer For Professional Services Firms

Fractional Chief Marketing Officer For Professional Services FirmsFractional Chief Marketing Officer For Professional Services FirmsFractional Chief Marketing Officer For Professional Services Firms

Senior marketing leadership — embedded in your team — without the cost or commitment of a full-time CMO 

What is a Fractional Chief Marketing Officer?

Leadership, Structure and Accountability

Leadership, Structure and Accountability

Leadership, Structure and Accountability

I work with organizations as a fractional Chief Marketing Officer, providing the skills and experience marketing requires to perform. This is not advisory from the sidelines.


I operate as part of your leadership team, owning strategy, aligning resources, and ensuring programs contribute directly to business outcomes.

Most Companies Don’t Need More Marketing

Leadership, Structure and Accountability

Leadership, Structure and Accountability

Most organizations struggle because no one at a senior level is accountable for it. Marketing becomes reactive, fragmented, and difficult to measure. The result:

  • Strategy without execution 
  • Execution without direction 
  • Multiple vendors with no alignment 
  • Inconsistent or stalled growth 

When To Hire A Fractional CMO?

Leadership, Structure and Accountability

When To Hire A Fractional CMO?

There are many reasons to opt for a fractional CMO over adding a full time team member.

  • You have outgrown junior or tactical marketing support 
  • You don’t need, or aren’t ready for, a full-time CMO 
  • Marketing lacks clear ownership or accountability 
  • You are managing multiple vendors without alignment 
  • You are entering a period of growth, change, or repositioning 

Not an Agency. Not a Traditional Consultant.

Clear Engagements

Every engagement is structured around your business. The objective is simple: marketing that works and continues to work.


CMO Services

  • Marketing Leadership
  • Communication Programs
  • Client Experience
  • Business Development 
  • Corporate and Employee Branding


 Advisory & Assessment

  • Senior Advisory
  • Marketing Audit and Assessment

Built for Professional Services

Experienced, Practical, Embedded

I work with organizations where marketing needs to support long sales cycles, multiple stakeholders, and high-value opportunities. 


Professional services

  • Lawyers and law firms
  • Engineers
  • Urban planners
  • Scientists
  • Consultants
  • Recruitment agencies


Technology

  • SaaS
  • Advanced technology


Automotive

  • Manufacturing
  • Retail


Healthcare and Senior Living

  • Retirement communities
  • Physical therapy

Experienced, Practical, Embedded

Experienced, Practical, Embedded

With more than 25 years of experience across marketing, communications, and brand leadership, I have worked with organizations navigating complexity, growth, and change.


My approach is straightforward: 

  • I focus on what matters 
  • I bring structure
  • I ensure execution follows strategy 
  • I stay accountable for outcomes

Book a Strategy Call Today

Contact Us

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"Marketing isn't something you do to people — it's how you show up for them. When you lead with value, speak with clarity, and follow through consistently, trust builds. And trust is the only foundation worth building on."

— Mark Hunter, Principal, Glen Maple Group 

Glen Maple Group

Phone: 647.291.1470 Email: mark@glenmaplegroup.ca LinkedIn: https://www.linkedin.com/in/markhhunter Toronto, ON based. Serving clients in Canada and Internationally

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